Mattia Zanetti

Mattia Zanetti

Head of Global Digital & Brand Experience

With over 25 years’ experience spearheading end-to-end innovation projects, Mattia pioneered Digital Marketing, Media & Sales programs in complex organizations, for iconic global brands & local enterprise, gaining top management buy-in and driving profitable change through cross-functional and own multicultural teams’ leadership. He excels in bridging the gap between marketing and technology, fostering data-driven strategies that enhance consumer engagement and operational efficiency. His career includes senior roles at Zurich Insurance and Swisscom, where he successfully led digital business strategies and brand transformations. In addition to his corporate roles, Mattia is an entrepreneur who has founded and successfully developed multiple startups. His entrepreneurial spirit continues to fuel his innovative approach to business growth and digital ecosystems. He holds an Executive MBA in Digital Transformation, certifications in Agile Management, and has completed the “Managing Disruptive Growth” program at the University of Oxford.