Barbara Agatha Piras Barbara Agatha Piras Global Head of Digital Marketing Overseeing the Digital Marketing strategic roadmap for TUI Group, responsible for Adtech, Performance and Full funnel Tactics as well as innovation and futureproofing. More speakers Andrea GalantiPartner, Experience and Space Design | Arsenalia GmbH›Lorenzo CantoniFull Professor & Director of the Institute of Digital Technologies for Communication | USI – Università della Svizzera Italiana›Jelena Tašić PizzolatoManaging Director | Barbara Agatha Piras›Elena BerniniConsumer Insight Manager | Lavazza›Karina StumpLeader Category Management | Digitec Galaxus AG›