Barbara Agatha Piras Barbara Agatha Piras Global Head of Digital Marketing Overseeing the Digital Marketing strategic roadmap for TUI Group, responsible for Adtech, Performance and Full funnel Tactics as well as innovation and futureproofing. More speakers Alberto FabianiAlliances Director | Subscribed Institute›Roger VogtVice President | Swiss Retail Federation›Lorenz WürglerHead of E-Commerce | JUMBO | Division der Coop Genossenschaft›Elena BerniniConsumer Insight Manager | Lavazza›Markus MüllerCo-head | Canton of Zurich / Office for Economy›