eCommerce veteran of 25yrs helping world leading brands and retailers go online, progress through the world of on-premises technologies such as Oracle ATG, to BPO commerce like GSI Commerce, to Cloud Commerce like Demandware/Salesforce. For the last 10yrs working at the forefront of AI in areas such as retail inventory forecasting (Rubikloud AI), AI based CRO (Evolv AI) and Generative AI front end experiences (Amplience).