Barbara Agatha Piras Barbara Agatha Piras Global Head of Digital Marketing Overseeing the Digital Marketing strategic roadmap for TUI Group, responsible for Adtech, Performance and Full funnel Tactics as well as innovation and futureproofing. More speakers Roger VogtVice President | Swiss Retail Federation›Mattia ZanettiHead of Global Digital & Brand Experience | Emmi AG›Lorenzo CantoniFull Professor & Director of the Institute of Digital Technologies for Communication | USI – Università della Svizzera Italiana›Sara BertoneBusiness Development Manager | Mastercard Switzerland›Stefan KüppersCFO & COO | Dosenbach Ochsner AG›